Who would fardels bear,
To grunt and sweat under a weary life,
But that the dread of something after death,
The undiscovered country, from whose bourn
No traveller returns, puzzles the will,
And makes us rather bear those ills we have
Than fly to others that we know not of?
“Hamlet”, Shakespeare
“Permadeath” is the new black. Wired did a feature on it and games featuring it (above all DayZ) have made waves in the past year.